Capstan Works
Data-engineering RevOps for HubSpot

Your HubSpot data, fixed at the foundation.

Data-engineering discipline applied to HubSpot. We fix what is broken at the data layer so your reports, automation, and pipelines finally agree.

Most HubSpot portals look fine until someone asks why two dashboards show different numbers. That gap is rarely a reporting problem. It is a data problem. We find it, document it, and fix it in order, before building the automation or reporting on top.

Our services

What we do

  • HubSpot Data Foundation Audit

    Diagnose whether your portal's data can support reliable reporting and automation, before you build on top of it.

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  • Modern Data Stack Implementation

    Stand up a governed analytics layer so every number traces back to inspectable, versioned logic.

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  • Embedded RevOps Retainer

    An operator inside your stack each month, owning the backlog of fixes, automations, and reporting.

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  • HubSpot Migration

    Sequenced, idempotent, recoverable migrations into HubSpot, with deduplication treated as a planned phase.

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  • Custom Integrations

    Connect HubSpot to the rest of your stack with integrations that respect your data model instead of fighting it.

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Our method

How we work

Every engagement starts at the data layer. We audit property hygiene, lifecycle stages, deduplication, and workflow dependencies, then give you a prioritized list of what is broken and what it is costing you. No vanity health score. A fundable backlog.

Ideal clients

Who we work with

B2B teams running HubSpot at the point where spreadsheets have stopped scaling, where two people reach different answers to the same question, and where a wrong number now has a real cost. If that is you, start with a Data Foundation Audit, read the field notes on our method, or see anonymized case studies.

Free tool: not sure where your portal stands? The HubSpot Fit Check is a 4-minute, no-login self-assessment that estimates whether you are over-provisioned (paying for modules you do not use) or under-provisioned (your tier is blocking what you need). Instant result, computed in your browser.

Start with the data layer.

Most HubSpot problems are data problems wearing a reporting costume. A Data Foundation Audit turns “the numbers feel off” into a prioritized, fundable backlog.

Explore the Data Foundation Audit